If your business relies on the punctuality of your customers, whether it’s for keeping appointments, purchasing on specific days, being home to accept a delivery, or any similar business model, sending reminders suddenly becomes an integral part of your company. In the past, a live person would simply dial the client, giving them a verbal reminder.
This was far from efficient and, depending on the size of your business, could have required a substantial amount of time to oversee. Eventually, businesses would invest in dialing software that automated this reminder process using an artificial intelligence voice.
Things changed again once we hit the Information Age — and suddenly, email reminders became the industry standard. Fast-forward to the present day, and this business element stands at a crossroads yet again.
This time, deciding between the continued use of the email reminder or switching over to more efficient SMS reminders is the million-dollar question. In this article, we’ll demonstrate why using an SMS application programming interface to send reminders via SMS and even leverage the power of SMS campaigns is one of the most powerful things you can do for your organization.
The Power and Efficiency of Having an SMS Gateway
An SMS gateway allows a computer to send or receive text messages to facilitate SMS campaigns directly from your desktop or laptop. Using an SMS API suddenly gives you the power to send hundreds or even thousands of reminders with relative ease.
There’s no need to set up a phone service or manual telephone, as all of this is done using a digital VoIP line and number. Suddenly, deploying SMS campaigns using modern tools like Mitto gives your business a new element of efficiency and adaptability that you’ve probably never had before.
But what makes using an SMS gateway to send text reminders much better than email reminders?
SMS Reminders Versus Email Reminders
Multiple reasons warrant you switching to an SMS server tool for all of your SMS communication needs with your customers.
Let’s take a look at what makes using SMS communication a more effective strategy than email.
Reminding your customers and clients via SMS is far more accurate than using email. When you run large email campaigns, the chances are high that a substantial number of emails don’t make it to the customer. Using a high-quality SMS API ensures the reliability of your connection, and there’s less of a chance of entering an incorrect phone number than there is of inputting a misspelled email.
With versatile SMS reminder software, it’s easy to facilitate two-way communication and give your customers a chance to respond to the SMS using a set of predetermined responses, or select a specific date and time slot to reschedule an appointment with just a few simple selections.
Using an SMS reminder adds a level of personability that doesn’t exist with emails. It feels like real-time communication, it’s more convenient, and it feels much less intrusive to most customers. Not to mention, it’s far more convenient for them to reply.
SMS and Omnichannel Marketing
Using a platform to harness and optimize the power of SMS and omnichannel marketing is currently one of the most powerful tools a business can leverage.
Take your customer relations and communication to the next level and leverage the power of this efficient connection between your business and customers of the past, present, and future.
